Data Drive Campaign for Luxury Shop - Google Ads Campaign

Price Range : $400-$600

Duration : 3-6 Months

Overview: I created and optimized a targeted Google Ads campaign to drive quality traffic and conversions for Life Aquatic Pool Service, achieving excellent performance.

Campaign Setup:

> Conducted in-depth keyword research for pool services, focusing on the average CPC in targeted areas.

> Utilized manual bids for key keywords with exact and phrase match types to secure high rankings at optimal costs.

> Added negative keywords to filter out irrelevant searches, ensuring efficient ad spend.

> Structured ad groups around specific themes to boost keyword quality scores and CTR.

> Implemented ad extensions like Sitelinks, Callouts, Structured Snippets, and Call extensions to increase ad visibility and engagement.

> Created compelling ad copies to enhance click-through rates and conversions.

> Set up conversion tracking to monitor significant user actions on the website post-click.

Results:

-> Managed the account for 6+ months, leading to a significant rise in service inquiries.

-> Achieved a 35% reduction in cost per acquisition (CPA).

-> Continuously optimized the campaign, consistently surpassing performance goals.

-> Improved conversion rates by 25% and attained a ROAS of 4:1.